Privacy policy

Who We Are

Chair e.t.c. is a trading name of Sanrixa Ltd, specializing in premium outdoor structures including pergolas, verandas, marquees, and related outdoor furniture and accessories. Our website address is: https://chairetc.co.uk.

Contact Information:

  • Company: Sanrixa Ltd (trading as Chair e.t.c.)
  • Email: compliance@chairetc.co.uk
  • Phone: TBC
  • Address: TBC

What Personal Information We Collect

Information You Provide Directly

  • Contact details when you enquire about our products or services (name, email, phone number, address)
  • Order information including billing and delivery addresses, payment details, and product preferences
  • Account information if you create an account on our website
  • Communication records including emails, phone calls, and live chat conversations
  • Survey responses and feedback you provide about our products and services

Information We Collect Automatically

  • Website usage data including pages visited, time spent on site, and navigation patterns
  • Device information such as IP address, browser type, operating system, and device identifiers
  • Location data (general geographic location based on IP address)
  • Cookies and similar technologies (see our Cookie Policy below)

Special Categories of Data

We do not intentionally collect sensitive personal information such as health data, religious beliefs, or political opinions.

How We Use Your Information

We use your personal information for the following purposes:

Essential Business Operations

  • Processing and fulfilling your orders
  • Providing customer service and support
  • Managing your account and maintaining our customer database
  • Processing payments and preventing fraud

Communication

  • Responding to your enquiries and providing product information
  • Sending order confirmations, delivery updates, and service notifications
  • Providing technical support and after-sales service

Marketing (with your consent)

  • Sending promotional emails about new products, special offers, and company updates
  • Personalizing marketing content based on your interests and purchase history
  • Conducting customer satisfaction surveys

Website Improvement

  • Analyzing website usage to improve user experience
  • Testing new features and functionality
  • Ensuring website security and preventing spam

Legal and Compliance

  • Complying with legal obligations and regulations
  • Protecting our business interests and enforcing our terms of service
  • Maintaining records for warranty and guarantee purposes

Legal Basis for Processing

Under UK GDPR, we process your personal information based on:

  • Contract performance – to fulfill orders and provide services you’ve requested
  • Legitimate interests – for business operations, fraud prevention, and website improvement
  • Consent – for marketing communications (which you can withdraw at any time)
  • Legal obligation – to comply with tax, accounting, and other legal requirements

Cookies and Tracking Technologies

Essential Cookies

  • Session cookies to maintain your shopping basket and login status
  • Security cookies to protect against fraudulent activity
  • Functionality cookies to remember your preferences and settings

Analytics Cookies

We use Google Analytics and similar services to understand how visitors use our website. This helps us improve our site’s performance and user experience.

Marketing Cookies

With your consent, we may use cookies to:

  • Show you relevant advertisements on other websites
  • Measure the effectiveness of our marketing campaigns
  • Personalize your experience on our website

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Sharing Your Information

We may share your personal information with:

Service Providers

  • Delivery companies (for order fulfillment)
  • Payment processors (for secure payment handling)
  • IT service providers (for website hosting and maintenance)
  • Marketing platforms (for email campaigns, with your consent)
  • Analytics providers (for website performance monitoring)

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owners.

Legal Requirements

We may disclose your information if required by law, court order, or to protect our legal rights and interests.

Third-Party Websites

Our website may contain links to other websites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

International Data Transfers

Your personal information may be processed outside the UK/EU by our service providers. When this occurs, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by the UK Information Commissioner
  • Adequacy decisions recognizing equivalent data protection standards
  • Other legally approved transfer mechanisms

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

  • Customer account data – until you request deletion or 7 years after account closure
  • Order and transaction records – 7 years for tax and legal compliance
  • Marketing communications – until you unsubscribe or withdraw consent
  • Website analytics – typically 26 months
  • CCTV footage (if applicable) – 30 days unless needed for security incidents

Your Rights

Under UK data protection law, you have the following rights:

Access Rights

  • Request a copy of the personal information we hold about you
  • Receive information about how we process your data

Correction Rights

  • Request correction of inaccurate or incomplete information
  • Update your contact details and preferences

Deletion Rights

  • Request deletion of your personal information (subject to legal retention requirements)
  • Withdraw consent for marketing communications

Restriction Rights

  • Request we limit how we use your information in certain circumstances
  • Object to processing based on legitimate interests

Portability Rights

  • Receive your data in a machine-readable format
  • Request transfer of your data to another organization

Objection Rights

  • Opt out of marketing communications at any time
  • Object to processing for direct marketing purposes

To exercise these rights, contact us using the details provided below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of sensitive data during transmission and storage
  • Access controls limiting who can access your information
  • Regular security assessments and updates to our systems
  • Staff training on data protection and security practices
  • Incident response procedures for potential data breaches

Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered customers
  • Displaying prominent notices on our website

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Data Protection Contact:

  • Email: compliance@chairetc.co.uk
  • Phone: TBC
  • Post: TBC

Supervisory Authority: If you believe we have not handled your personal information properly, you can lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF